When they Copy your Ad Copy

July 24, 2008

The future of the internet?

The future of the internet?

Advertising with Google’s PPC has major advantages. Results are easily tracked, expenditures are easily controlled, and you can get a good idea of what does and does not work quite quickly. You also get a nice list of your competitors when you google the term you are after. Many times, when editing copy, I’ll look at other sites and see what they’re writing. Just for ideas, mind you; it’s not like I’m not copying them word for word.

There is one company, however, that will just rip off copy with no shame. Bastards. It’s not that big of a deal, especially when they use copy you’ve written that hasn’t converted very well (haha! Oh, wait) but it’s annoying. So now I have the change copy more often to set myself apart. Oh well, welcome to the internet, I guess.

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